photo credit: Christopher Chan - cc

photo credit: Christopher Chancc

The great under-appreciated miracle of the iPhone — couldn’t make a reliable phone call for approximately 3 years, yet it was a glorious success anyway!

Question: To what extent was that the origin of the current phenomenon of users abandoning voice calls in favor of texting + social networks? The ultimate rope-a-dope marketing strategy. “Aha, you thought you were buying a phone? Guess again!!”

Could that rope-a-dope marketing strategy work in other fields? Video games? Cars? Banking? Health insurance?

Source: Tweets – 1,2,3,4,5



Join the conversation! 2 Comments

  1. I hear the only good thing they got going for themselves are a couple of good apps

  2. Reblogged this on Stirring Trouble internationally and commented:
    Interesting use of Tweets that uses a legible and neat way of citing tweets.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: