The Great Under-Appreciated Miracle of the iPhone

photo credit: Christopher Chan - cc

photo credit: Christopher Chancc

The great under-appreciated miracle of the iPhone — couldn’t make a reliable phone call for approximately 3 years, yet it was a glorious success anyway!

Question: To what extent was that the origin of the current phenomenon of users abandoning voice calls in favor of texting + social networks? The ultimate rope-a-dope marketing strategy. “Aha, you thought you were buying a phone? Guess again!!”

Could that rope-a-dope marketing strategy work in other fields? Video games? Cars? Banking? Health insurance?

Source: Tweets – 1,2,3,4,5