Next generation movie theaters could be so much better, charge a premium and dominate financially (like ArcLight Hollywood).
Convenience: Reserved seating, valet parking, warm embrace of Lyft and Uber including ride-pooling, on-site daycare.
Experience: No commercials before movie; super-comfortable chairs and sofas; food delivery directly to seats; sparkling clean bathrooms.
Food and drink: High-quality food with healthy options; sit-down dining on site; full bars (Lyft and Uber make more practical and safe now).
Variety of screening experiences: Silent, or noisy, or use of phones allowed, or families + kids, or all kids, or dining + movie together.
Use of crowdsourcing and crowdfunding for special screenings; full embrace of group and corporate events; all-you-can-view subscriptions…